HPMD Bullets
BULLET # 34
PRODUCT MANAGEMENT
A BRIEF OVERVIEW
Here are our notes on an introductory talk we gave on product management. It is a discussion starter to get product managers thinking about the inherent paradoxes of their work and the significant role that non-technical, process management plays.
I. What is Product Management?
A. Short definition: making a product happen.
B. Extended definition: ensuring that a product is released which:
1. is what the target clients need, versus
2. is technically possible
3. is of high quality (relative to the competition), versus
4. is available in a timely fashion.
C. Note the tension which exists, as well as the balance which must be attained, between these competing product management objectives.
D. A product manager must take responsibility, directly and indirectly, for every activity necessary to releasing a product.
E. A product manager must do the 3 C's well:
1. communicating
2. coordinating
3. checking up
F. Note that it is a prudent policy to assume that tasks will not be done or done correctly until proven otherwise. Trust is earned!
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